A wave of panic has swept over Instagram users, all stemming from a feed algorithm change which Instagram has described as an improvement on your experience; your feed will soon be ordered to show the moments we believe you will care about the most.
That line, 'we believe you will care about the most' is slightly disconcerting, but in their blog post they state that on average 70 per cent of people's feeds are missed.
As Instagram grows it becomes harder to keep tabs on everything going on.
Like a virus, insecurity of the masses has reared its nasty head and every blogger/personality on the planet (almost) has hash-tagged #TURNMEON in an attempt to get their followers to receive notifications when they post.
Images like this are flooding feeds in an attempt to keep relevant, but are they necessary?
There's even a change.org petition circling around with more than 300,000 signatures.
My advice is to NOT follow this knee-jerk reaction and start turning on notifications for those you follow. These changes are only a gradual implementation and with a small percentage of its users being tested on, Instagram will notify us when more broad changes go live.
Unless you want a message every single time someone posts, which would be enough to drive you insane!
This sums it up quite nicely -