Are you living the #nofilter life?
Stop doing that immediately, switch your phone camera to selfie-mode and get ready to put a Ludwig filter over it. Because Instagram is here to stay.
And you can use it for more than posting what you ate for brunch.
While most six year olds are refusing to eat broccoli and singing every song from the Frozen soundtrack, Instagram is dominating the world. It was founded in 2010, acquired by Facebook in 2012 and is now #KindOfABigDeal.
It has more monthly active users than Twitter (400 million) and over 75 million people use the platform every single day. That's an audience you can't ignore.
Predominantly a youth platform, close to half of all accounts belong to people 16-24 years of age. Interestingly, it's almost a 50/50 split between male and female users and iOs and Android users. And even more exciting, 70% of its monthly active users exist outside of the United States.
Diversity game: strong.
Top brands on Instagram are seeing per-follower engagement ratings of 4.21%. To put that in perspective, that's 120 times higher than Twitter and 58 times higher than Facebook.
And, even though Kendall Jenner's selfie was the most liked photo of 2015, products were the highest-ranking content types for the top 200 global brands in terms of engagement, at 60%.
So, how can you use Instagram to your advantage?
1. Beautful, creative content. Simply put, if you have a younger target market, you have to get 'gramming. There's a whole audience out there who want to see what your brand can do, so give it to them. Instagram is a visual medium and it will allow you to post more creative and unique content. Need inspiration? Check out our Instamags here.
2. Influencers. Instagram is filled with celebrities, from movie stars, athletes, food bloggers, models and those people, who for some reason or another, have simply become famous for using the platform. Leverage these people. Reach out to a food blogger to see if they want to try (and hopefully post about) your new product. Invite a model to your event, with relevant hashtags for them on the invite. Offer free product samples to 'mummy bloggers'. Do whatever you can to get your product or service endorsed by an influencer.
3. Advertising. Instagram has introduced advertising, and it's expected to bring in $2.81 billion by 2017. You want a slice of that pie.
So don't waste a second more. Insta-ntly get involved in Instagram, an exciting patch on the ever-growing social media quilt.